Start With Why!

Why do you do what you do? Have you ever asked yourself that? The reason why it’s important to consider it is because it’s why people buy into what you do.

Simon Sinek sums it up very well in his very popular TED talk which you can watch / listen to here.

I do what I do because I am passionate about creativity. Over my career I have spearheaded my own dream and worked alongside various business partners to help achieve theirs. Now I am able to work with a broad spectrum of people on a fascinating array of projects. I am privileged to share the journeys of some brilliant, dedicated people and teams. And ultimately their success is my success.

What’s your ‘why’? I recommend writing it down and checking regularly that it permeates your brand and everything you do.

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